About Us

At CHÉRIE, we believe in cotton — and nothing else.
Our collections are crafted exclusively from 100% natural, organic cotton that’s eco-friendly, biodegradable, and gentle on the skin.

Born from the pulse of a generation that values style, comfort, and sustainability, CHÉRIE designs are made for women who move with purpose. Each piece feels like a second skin — effortlessly chic, consciously made.

We are a designer-led label rooted in sustainable luxury, creating small-batch drops every 40 days. Our approach is slow, intentional, and soulful — where every garment tells a story of modern elegance and care for the planet.

Every CHÉRIE piece is thoughtfully constructed — from precise tailoring to natural textures — to celebrate craftsmanship, longevity, and ease.
Our garments are ethically produced in limited quantities, ensuring fair practices and supporting small-scale production.

Proudly made in India, we blend mindful fashion with meaningful storytelling — rejecting fast fashion in favor of timeless silhouettes and elevated essentials.

We’re not just creating clothes — we’re cultivating a conscious community that values progress over trends and purpose over impulse.